Email Marketing and Text SMS Marketing-Collecting Opt-Ins From Other Points

Your opt-in page should be your main focus for collecting opt-ins, but it shouldn't be you only opportunity to collect opt-ins. There are many other contact points with consumers where you could solicit an email address. The following are some great examples:

~ Contact form: Add a checkbox asking for an email sign-up on other web forms on your website. For example, a contact form for more information, a webinar registration form, a whitepaper download form, etc.

~ Product opportunity: The checkout process on your ecommerce site is a great time to ask purchasers to sign up for email from your company. These are your most active web visitors who have already shown an interest in your company.

~ Co-registration: Look into co-registration opportunities that would make sense for your business model. Be sure that your main focus remains on collecting qualified opt-ins, rather than grow a list of email addresses for people who may have no need for your product or service.

~ Transactional messages: Transactional messages present another opportunity to include a call to action that prompts users to opt-in to receive promotional email messages from your company. Again, these are people who have already shown an interest in your company.

~ Brick and mortar: If your company or organization has a brick-and-mortar business front, use this opportunity to collect email addresses from prospects either with a sign-up box on a counter or by asking directly for them. Again, be sure that the value of the opt-in is clear to prospects.

When adding a checkbox to a contact form, the checkout process or a co-registration process, you have the option to make this checkbox either pre-selected or unselected. It is a best practice to never have this checkbox pre-selected. Furthermore, it also makes good business sense. Using a pre-selected checkbox will add uninterested people to your list, and they'll end up skewing your results by opting out or generally never responding to your message. And it could be worse: they could end up reporting your messages as spam since they will not have recalled signing up for your email.

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