Email Marketing and Text SMS Marketing-How to Drive Traffic to Your Opt-In Page

Once you have your opt-in page, confirmation page, and welcome message set, you can now focus on driving visitors to the opt-in page. You should have a strong call to action on your home page in a prominent location that directs visitors to the opt-in page. A popular way to construct this email sign-up box is with a form field where visitors can fill in their email address directly on home page, then be directed to a second page (your opt-in page) to collect additional information. This sign-up box or call to action should include strong copy on the value to the potential subscriber of receiving your company's email. Additionally, your sign-up box and benefits should be prominently displayed on every page of your website.

You may want to consider using an incentive to drive opt-ins, such as a cash giveaway, drawing for a coveted prize or valuable coupon to be used toward their next purchase. You will certainly increase the number of opt-ins collected with an incentive vs. no incentive: however, you may also see a lower quality of opt-ins as people sign up for the prize rather than your email. On the down side, these people may not turn into active recipients and may thereby lower your response rates. On the up side, you now have the opportunity to turn people into active recipients who otherwise may not have chosen to receive email from your organization.

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