Email Marketing and Text SMS Marketing-The Benefits of a Well-Crafted Email Marketing Campaign

Email receives a bad rap. Businesses often shy away from running email marketing campaigns in their marketing programs, as they are concerned they might be seen as spammers. Yet they're more than happy to have door-to-door salespeople and telemarketers represent them every day, where they lack any real control about the way those people interact with their potential customers--and it's never really made sense to me why.

The following is a summary of the benefits of Email Marketing:

~Email is cost-effective
While there are costs involved in email marketing, such as copywriting and design, your production and delivery costs are significantly cheaper than that of direct mail. For the same amount, you can send out around a hundred email for every direct mail letter.

~Email builds relationships
While email may not be the only method that helps connect you with your audience, it's the least intrusive--enabling the recipient to respond at their leisure. A well thought-out email plan can facilitate customer loyalty.

~Email is "push technology"
Just like telemarketing, email marketing pushes your message to prospective and existing customers, rather than relying on customers to seek you out first.

~Email provides timely results
The time between distribution and delivery of an email marketing campaign can be measured in minutes rather than days. This allows you to choose the time you deliver your messages with more precision, and also means results will become evident quickly after you start your campaign.

~Email is quick to produce
Once you're set up to run email marketing campaigns, you can easily launch a major marketing initiative to all your customers in a few hours. There is no other direct marketing source that could be implemented in this sort of time period.

~Email accommodates hyperlinks
With just a little click of the mouse, a customer can go from reading your marketing message, to purchasing at your online checkout. This speedy, one-step process is what marketing dreams are made of.

~Email provides detailed feedback
Email Marketing allows for comprehensive feedback. You can measure how many of your emails were successfully delivered and opened, how many times your links were clicked on, and importantly, how many sales you made. This also enables thorough campaign analysis.

~Email enables affordable segmentation and
targeting
Email marketing is agile, allowing you to vary the content sent to customers on your distribution list. You can segment, or split you lists up based on market segments such as geographic location, purchase history, gender, and age to send tailored messages, improving you conversion rate.

~Email plays well with others

Email works well when part of an integrated direct marketing campaign. While other methods can come across as pushy or disruptive, email is able to prepare your customers for a sales call--or as a follow-up to a face-to-face sale--without getting in a customer's face.

~Email can be a viral marketing tool
It's so easy for recipients of your email to forward your message to friends and family, quickly turning your small campaign into a viral bonanza.

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