SEO-Identifying Your Ideal Keywords

There's a growing number of tools to assist you with identifying search terms. Google has it's own keyword tool, which is free and easy to use. Just enter a generic term, press a button, and you'll receive a long list of variations. You can sort that list based on relevance, average search volume, last month's search volume, and advertiser competition; there's even the option to export it as a spreadsheet for later use.

From this list, you can filter out irrelevant keywords and conduct further searches based on the shortlist. Using the Google keyword Tool should help you uncover many options, and once you apply some of the variations above, such as plurals and misspellings, your keyword list should look quite healthy.

While these are extremely helpful, you should look to other sources of information--such as you competition--for ideas. This can be as simple as looking for words on their web site that have a high density--that is, they appear frequently. It is also helpful to observe the kinds of words and phrases people use to describe you products and services on community forums, or on applications like Twitter and Facebook. You might go as far as running a small user test--for example, asking people to search for horse equipment--and observe the keywords they enter.

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