Many of us have a hard time even remembering what we did or how we accessed the information we needed before the Internet. When computers were all (or mostly all) hooked up to the internet, it improved their utility exponentially, and the same is true of mobile phones. Mobile phones provide infinitely more value when they are Web enabled. We will soon become accustomed to even more instant access to the endless wealth of knowledge that the Internet provides, to the point that some day we might not remember why we found mobile phones so useful when they just made calls.
Searching on mobile phones is still not as good of an experience as searching on a traditional computer, but mobile searchers are motivated searchers. A mobile search is a clear indication of intent. People search on mobile phones because they need information immediately, and they cannot wait until they get back to their computers to find it. The good news for us marketers is that the information people tend to search for usually informs an immediate purchase decision, meaning they are ready to spend money, and they need to know where to spend it.
Interestingly, when the mobile Web becomes faster and less clunky ( and it will) marketers might have a more difficult time separating those searchers who are most likely to make a purchase from those who are merely surfing. The current mobile Web is slow and clunky and because of that, motivated purchasers are easier to spot. What happens when everyone with a smart phone can surf just for fun? How will the marketer sort the wheat from the chaff? Just food for thought......
Mobile search is one of the most useful utilities a mobile phone provides. Most activity on the traditional internet begins with a search, and the same is true on the mobile phone. In both traditional and mobile computing, many people set a search engine to their homepage. Searching is the way people find what they need. If you have a mobile website, it is critical that it rank well in mobile search engines.
Mobile search engine optimization ( mSEO) is a very new tactic for improving the reach and impact that your company's website can have on a mobile phone. The strategies and tactics change rapidly as the mobile search algorithms change and as the mobile handset technology improves. A large portion of mobile SEO is actually architectural. With sound mobile architecture in place, mobile SEO becomes much easier. If the architecture is less than ideal, the effort to optimize a website becomes harder.
Many different mobile search engines exist, but in most cases, the top mobile search engines in any country are the same as the top traditional search engines in that country. In the United States, these are Google, Yahoo!, and MSN/Bing. For mobile marketing, we must understand mSEO.
For more information on SEO, Email Marketing, and Text Marketing for your business, please check out this site: Pure Business Marketing Made Easy
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