Mobile Marketing for Your Mobile Marketing

One way to market your mobile technology campaign is through mobile "moving" marketing. Anywhere people in your target market are gathering or walking around, you can market to them with movable signs. On behalf of MGM Grand, mobileStorm designed such a campaign. A billboard was transported down the Las Vegas strip where thousands of people were walking up and down the street. The sign invited people to send a text message with a short code to place their names on a VIP list for a party at a night club.

A local restaurant can accomplish a similar tactic at a local arts and crafts fair or local festival by hiring or recruiting 10 to 20 people (or more for a big event) to walk around the fair in matching T-shirts with a text message coupon offer on the back of the shirts. The repetition of the matching T-shirts would catch people's attention, and the uniqueness of the offer would create a response. The point is to reach people and interact with them while they are moving around with their mobile devices. If you provide value to the customer and make them aware of it, you have a winning recipe. When Amazon.com first started, the company representatives attended BookExpo America, the book industry's biggest U.S. trade show, and had dozens of people roaming the trade show floor in bright purple T-shirts. Amazon was quite visible at that show. Think about how much more powerful that marketing could have been if Amazon included a mobile offer on the back of each shirt. Such a large company can even have several offers going at the same time; people would try to collect the offers.

For more tips and information on mobile marketing check out this site: Text SMS