Email Marketing-Five Ideas to Remember When Improving Your Online Business Web Site

There's quite a lot to consider when building a business website, just as there's a lot to think about when building a retail storefront. It's easy to forget the basics when you're mired in the details, and some web designers love those details and are constantly trying to pull you to their levels even if you are doing your best to only consider the big picture.

Here are five simple ideas that you should keep in mind as you progress with your business website development project:

- Pages should load quickly. A bad side effect of complex designs with lots of graphics is that they load slowly. If they load too slowly, then your visitors-your potential customers-are going to become impatient and go somewhere else. This is also a very strong argument against including audio,video, or animation.

- Your business is the most important element. Web page designs where the graphical elements are more visually attractive than the information about the company do not engage the attention of potential customers. You only have a few seconds between when the page loads and when they decide to stay or not. Make sure that whatever the design, attention is inexorably drawn to your message about your business.

- Identify your business. It's a business website, so the most important element on every page should be an introduction to your business, products, or service. Articles are excellent additions to the site, but the top of each article should offer visitors a way to learn more about the company, and that link should be duplicated at the end of each article, too.

- Don't link to other sites. Many websites will offer you a link exchange; they will point to your website if you'll point to theirs. This is not necessarily a bad thing, but don't give them prime real estate on your site. Every link you have to another site siphons off some of those precious potential customers. If you want to link to other sites, create a separate "other useful sites on the web" page. If you do link to other sites, make sure those new links open up in a new browser window. Your website developer will know how to do this using the target attributes in links.

- Keep it fun and attractive. Attractive layout design is subjective, so we're not going to agree on the exact criteria, but sites that try to cram too much onto their pages are harder to understand--and therefore less inviting--than other sites with more open designs. There's lots you'd like to say on your website, but it doesn't have all be in the first paragraph!

Building a great business website isn't rocket science and doesn't involve large investments or state-of-the-art technology. It's like any other facet of your business; it's about clear thinking, focusing on the needs of your customer, and eschewing tricky and fancy for informative and useful.

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