To get your ideas flowing around what you can do with social networking, here are some campaign ideas you can try. More than any other tool, social networking is one you have to use in order to understand how it works:
- Market your social networking involvement off-line. Post signs in your place of
business and alert people that you are participating in social networking. This
can be as simple as posting a logo on Facebook, Twitter, or LinkedIn (or what-
ever site you network you network in) somewhere prominently with your profile
page name. People who participate will notice it, and if they are interested,
they will befriend you. This would be especially good to get people to sign up
for your microblog coupons.
- If you think your audience might be interested in social networking but may not
yet be up to speed with how it all works, add an article in your company news-
letter to explain what social networking is and give a quick primer on what to
do.
- Promote your social networking in your online environment. Put a badge or widget
on your website. Use a signature line in your emails to encourage people to find
you on the social networks.
- Keep your eyes and ears open. When the next MySpace or Facebook becomes popular,
you want to be there. So listen and act on the news you hear. If you are active
in social networking, this will be easy because it will start to come up on your
conversations.
- Radio DJs can use a microblogging campaign to alert listeners to their on-location
spots and get people to stop by. Instead of only having one way (on-air Promotion
to listeners) to promote an event, you can grab people who are not listening to
the radio at all or who are listening to an alternative station by reaching them
via mobile.
For more tips or information on a mobile marketing solution for your business, please check out this website: Text SMS Marketing Made Simple
Monday, June 28, 2010
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