Branding Your E-Mails to Enhance Your Image

Branding is the use of graphic design elements to give your business a consistent and unique identity while forming a mental image of you business' personality. Examples include:

• Graphics and logos unique to your business
• Text and fonts that differentiate your business
• Colors used consistently to give your business identity

Branding your e-mails helps your audience to immediately recognize and differentiate your e-mails from the unfamiliar e-mails they receive. Keeping your e-mail branding consistent over time allows your audience to become familiar with you and your e-mails as they receive multiple e-mails from you.

Branding your emails with colors and design elements requires using HTML. If you don't know HTML, look to your ESP. Most ESP's allow you to customize your e-mail templates with your branding elements. If you aren't using an ESP to send your e-mails, an HTML designer can help you create a custom look and feel for your e-mail templates.