Repeating the wrong message with the wrong frequency has te potentail to drive your target marketing away. When you send follow up messages, make sure your repeat messages employ the following sound email marketing principle:
- Make your message personal: People are less likely to open your emails if they do not recognize who it is from. Before you send a follow up message think about where the people on your email list came from and then act accordingly.
- If you met each prospect on your list personally, send the email using your name in the from line.
- If you collect email addresses by using a form on your website, include your domain name in the from line.
Check with your email marketing software company whether you can do an electronic mail-merge on your database so that you can personalize your emails with each recipient's first name.
Make your message memorable. Most email marketing messages are easily forgotten by consumers. If you can not connect your email marketing message t0 a prior relationship, your prospect might feel that your follow up messages are junk mail. Your email will generally be more memorable when you consistently remind your prospects that they know you.
- Send follow up with in 24 hours of the very first contact if you met the prospect in person.
- Send a follow up email when your prospect signs up for your email list online.
Timing is everything. Setting your audience expectations and sending email according to a frequency plan helps to ensure that your messages are not overwhelming:
- periodically remind all your prospects how they came to be subscribed to your list and what they can expect to receive going forward.
- do not let to much time go between communications. Once monthly is a good minimum as long as your content is relevant.
- Remain consistent with your timing. For example, if you choose to send an email every Friday make sure you always send it on Friday at the same time.
- Make your email valuable. After you capture the attention and interest of your prospects, you generally have one or two chances to impress them before they decide whether they want more of your communications. Before you send follow up emails, ask yourself what your prospect is likely to find valuable.
Thursday, February 19, 2009
Tuesday, February 17, 2009
Choosing the proper email marketing message length
Email marketing message are generally more effective when you make them as concise as possible. Consumers who want to receive lengthy email messages frequently are the exception rather than the rule. There is no such thing as the perfect email message length that works best for everyone and every format. Frequency and length depend on your audience and value of your content.
Until you become familiar enough with your audience to know how much content they will tolerate in each email, adopt a less is more mentality. As a general rule, the longer the content, the less frequently your audience will tolerate getting your emails.
Although your audience will ultimately tell you when messages are too long by unsubscribing or opening your emails less frequently, you can reduce the size of your individual emails and correctly match your frequency with your length by doing the following:
- Break your content into parts and send a series of emails
- Use images to describe the value of your products or services.
- Use white space and design elements.
For more info: www.expeditesimplicity.com
Email Marketing Software
Until you become familiar enough with your audience to know how much content they will tolerate in each email, adopt a less is more mentality. As a general rule, the longer the content, the less frequently your audience will tolerate getting your emails.
Although your audience will ultimately tell you when messages are too long by unsubscribing or opening your emails less frequently, you can reduce the size of your individual emails and correctly match your frequency with your length by doing the following:
- Break your content into parts and send a series of emails
- Use images to describe the value of your products or services.
- Use white space and design elements.
For more info: www.expeditesimplicity.com
Email Marketing Software
Thursday, February 12, 2009
Determining how many emails to send for your marketing campaign:
Determining the proper number of email address to send is a fine balance. Send too many email messages, and you overwhelm your audience with too many emails. Conversely, send too few, and you can overwhelm your email marketing audience with too much content in each one.
The total number of email messages that you send should match your consumers need for your information - and not your need to send information.
For example, a Realtor might want to send dozens of emails over a period of weeks to people actively shopping for a home while sending only one email per month to people who rent an apartment, with no immediate intentions of purchasing a home.
Estimating how many emails you need to effectively deliver all of your information might be as simple as dividing your information into equal parts or as complex as delivering successively greater amount of content as your audience becomes more engaged.
The total number of email messages that you send should match your consumers need for your information - and not your need to send information.
For example, a Realtor might want to send dozens of emails over a period of weeks to people actively shopping for a home while sending only one email per month to people who rent an apartment, with no immediate intentions of purchasing a home.
Estimating how many emails you need to effectively deliver all of your information might be as simple as dividing your information into equal parts or as complex as delivering successively greater amount of content as your audience becomes more engaged.
Monday, February 9, 2009
Full disclosure during email address list collection
The CAN-SPAM Act encourages you to have affirmative consent with your email list subscribers to send them commercial email, but the most professional practice is to use an extra measure of disclosure when asking for permission. Here are some ways how you can take affirmative consent to a more professional level:
- Ask for Explicit permission to send email everywhere you collect email addresses.
whether you exchange business cards with prospects in person or collect email addresses through a form on your website, make sure you obtain explicit permission as part of the process. It is also a good idea to keep a record of your permission exchanges in case you are faced with a legal complaint in the future.
- If you use email list check boxes on website forms, keep each check box cleared as the default.
For example, if you use your web site shipping form to collect email addresses, require your shoppers to select a check box to add themselves to any non transactional email lists. Make sure that the check box also includes a description of the types of emails your shopper is signing up for.
- Send a professional welcome letter email to all new email list subscribers.
Make sure that the welcome letter email arrives within 24 hours of the initial subscription request and also include privacy information and a description of the types and frequency of emails that the new subscriber receives.
- Send periodic permission reminders to confirm that your email list subscribers are still interested are still interested in your emails.
You can send a periodic business letter or include a few sentences at the top of your emails asking your subscribers to confirm their interests.
For more information about email list, please go to: www.expedite-email-marketing.com
- Ask for Explicit permission to send email everywhere you collect email addresses.
whether you exchange business cards with prospects in person or collect email addresses through a form on your website, make sure you obtain explicit permission as part of the process. It is also a good idea to keep a record of your permission exchanges in case you are faced with a legal complaint in the future.
- If you use email list check boxes on website forms, keep each check box cleared as the default.
For example, if you use your web site shipping form to collect email addresses, require your shoppers to select a check box to add themselves to any non transactional email lists. Make sure that the check box also includes a description of the types of emails your shopper is signing up for.
- Send a professional welcome letter email to all new email list subscribers.
Make sure that the welcome letter email arrives within 24 hours of the initial subscription request and also include privacy information and a description of the types and frequency of emails that the new subscriber receives.
- Send periodic permission reminders to confirm that your email list subscribers are still interested are still interested in your emails.
You can send a periodic business letter or include a few sentences at the top of your emails asking your subscribers to confirm their interests.
For more information about email list, please go to: www.expedite-email-marketing.com
Tuesday, February 3, 2009
How you can minimize your spam complaints over time by doing the following in your email marketing:
- Ask for explicit permission to send email when you collect email addresses from prospects and customers to make sure that your customers want your emails.
- Make your email content valuable so your email list subscribers continue to want your emails.
- Make your sign up process memorable for your list subscribers and clearly identify your business in every emails from line so your audience can verify the source of your emails.
- Use logos and colors in every email that match your brand identtity so that your audienvce recognizes your business.
- Keep your email frequency in line with your email content and your email list subscribers expectations.
- Use an Email Service Provider that provides an unsubscribe link in every email you send and allows your subscribers to access their profile to change their interests.
- Ask everyone who unsubscribes from your email list to tell you why they do not want your email.
- Use an Email Marketing Software that authenticates your email addresses list.
For more info on email broadcasting marketing software, please visit: www.expedite-email-marketing.com
- Make your email content valuable so your email list subscribers continue to want your emails.
- Make your sign up process memorable for your list subscribers and clearly identify your business in every emails from line so your audience can verify the source of your emails.
- Use logos and colors in every email that match your brand identtity so that your audienvce recognizes your business.
- Keep your email frequency in line with your email content and your email list subscribers expectations.
- Use an Email Service Provider that provides an unsubscribe link in every email you send and allows your subscribers to access their profile to change their interests.
- Ask everyone who unsubscribes from your email list to tell you why they do not want your email.
- Use an Email Marketing Software that authenticates your email addresses list.
For more info on email broadcasting marketing software, please visit: www.expedite-email-marketing.com
Monday, February 2, 2009
Sending Multiple email marketing messages to drive revenue
Communicating with prospective customers is always somewhat of a numbers game because even your best prospects and repeat customers are not ready to make an immediate purchase every time you contact them. A successfully delivered marketing message usually reaches people who fall in one of three categories:
- Immediate Purchasers: The smallest slice represents immediate purchasers. Building a marketing strategy based on a single message or one time touch, to go after cold prospects in hopes of immediate purchases usually results in a loss or a small return on investment. Sometimes, immediate purchases email marketing purchases happen just because you delivered your email marketing messages at the right place and at the right time. A single message that results in an immediate purchase usually means that the prospect has already done some research or is otherwise familiar with you or the product and services you sell.
- Interested Prospects: A second portion of the pie represents prospects who show interest but are not ready to make a purchase immediately. Interested prospects are unlikely to return for these reasons. 1) Need time for more research or compare products. 2) Waiting for money to become available. 3) No trust built yet for you or your business. 4) A similar recent purchase.
Prospects who show interest but are not yet ready to buy are unlikely to remember a single message and turn to your business several weeks, months or years later when they become ready to make an immediate purchase. Instead, they might end up becoming the immediate purchaser in response to someone else's message.
- Uninterested people: The rest of the pie represents people who are not interested at all in your message. There will always be people who are not at all interested in your products or services for one reason or another. Even the best email marketing strategies can not keep you from spending a portion of your time and money needlessly contacting people who will never buy from you.
You can turn interested prospects into immediate purchasers by following up on your messages. Periodic follow up messages can also help to turn your immediate purchases into repeat purchasers.
For more info, please visit this email list marketing website: www.Expedite-Email-Marketing.com
Another useful email list marketing websites to review is: www.ExmMarketing.com
- Immediate Purchasers: The smallest slice represents immediate purchasers. Building a marketing strategy based on a single message or one time touch, to go after cold prospects in hopes of immediate purchases usually results in a loss or a small return on investment. Sometimes, immediate purchases email marketing purchases happen just because you delivered your email marketing messages at the right place and at the right time. A single message that results in an immediate purchase usually means that the prospect has already done some research or is otherwise familiar with you or the product and services you sell.
- Interested Prospects: A second portion of the pie represents prospects who show interest but are not ready to make a purchase immediately. Interested prospects are unlikely to return for these reasons. 1) Need time for more research or compare products. 2) Waiting for money to become available. 3) No trust built yet for you or your business. 4) A similar recent purchase.
Prospects who show interest but are not yet ready to buy are unlikely to remember a single message and turn to your business several weeks, months or years later when they become ready to make an immediate purchase. Instead, they might end up becoming the immediate purchaser in response to someone else's message.
- Uninterested people: The rest of the pie represents people who are not interested at all in your message. There will always be people who are not at all interested in your products or services for one reason or another. Even the best email marketing strategies can not keep you from spending a portion of your time and money needlessly contacting people who will never buy from you.
You can turn interested prospects into immediate purchasers by following up on your messages. Periodic follow up messages can also help to turn your immediate purchases into repeat purchasers.
For more info, please visit this email list marketing website: www.Expedite-Email-Marketing.com
Another useful email list marketing websites to review is: www.ExmMarketing.com
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