Email marketing message are generally more effective when you make them as concise as possible. Consumers who want to receive lengthy email messages frequently are the exception rather than the rule. There is no such thing as the perfect email message length that works best for everyone and every format. Frequency and length depend on your audience and value of your content.
Until you become familiar enough with your audience to know how much content they will tolerate in each email, adopt a less is more mentality. As a general rule, the longer the content, the less frequently your audience will tolerate getting your emails.
Although your audience will ultimately tell you when messages are too long by unsubscribing or opening your emails less frequently, you can reduce the size of your individual emails and correctly match your frequency with your length by doing the following:
- Break your content into parts and send a series of emails
- Use images to describe the value of your products or services.
- Use white space and design elements.
For more info: www.expeditesimplicity.com
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Personalise the content of your bulk sms marketing it gets better results:
ReplyDeletePersonalised sms marketing is more effective. A good bulk sms system should be totally flexible with CUSTOM FIELDS that you can use to personalise mass sms and email marketing campaigns.
Personalising the content of your bulk sms and email internet marketing campaign will not only increase your readership, it will also create a personal relationship with your subscriber/client/prospect.
It doesn’t take much effort to do this, but it needs to be done correctly:
Check out touchbasepro.com you can use personalised name fields. Starting an sms or email off as ‘Dear John’ or ‘Hi John’ works well, but make sure you upload name and surname separately. If you have only stored the person’s full name, your email will come out as ‘Dear John Smith’. This is not personal at all.
Place fallback text, in case the information is missing. You to set some default text to use, in the event that the information is missing for your subscriber.
You can try out a test email with a custom fields in it the here: http://www.touchbasepro.com