People interact with emails in much the same way that they interact with billboards because people tend to hastily scan through the content of an email to see whether anything is worth responding to or reading in more detail.
Be sure to use headlines, images links and text in ways that allow your audience to internalize your email marketing message as they scan.
In contrast, people take action on email marketing much differently than they do from billboards and other indirect mediums. People who see a billboard have to employ another medium as a phone or a computer to make contact with the related business but people can actively respond to email messages by using the medium itself. For example, people can easily respond to an email by:
-Clicking a link in the body of the email message.
- Downloading a file linked within a the email.
- Forward the email.
- Reply to the email.
- Clicking a phone number in a mobile email.
- Printing the email marketing message.
- Saving the email to their inbox.
Please refer to this email list marketing website for more info: www.expedite-email-marketing.com
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